Marketing Basics
What is Marketing?
MK:001 Explain marketing and its importance in a global economy (CS) LAP-MK-004 (pp. 4-2—4-6)
Objectives
a. Define the following terms: marketing and marketing concept.
b. Identify marketing activities.
c. Categorize items that are marketed.
d. Explain where marketing occurs.
e. Explain the elements of the marketing concept.
f. Explain the role of marketing in a private enterprise system.
g. Describe ways in which consumers and businesses would be affected if marketing did not exist.
h. Explain how marketing benefits our society.
MK:001 Explain marketing and its importance in a global economy (CS) LAP-MK-004 (pp. 4-2—4-6)
Objectives
a. Define the following terms: marketing and marketing concept.
b. Identify marketing activities.
c. Categorize items that are marketed.
d. Explain where marketing occurs.
e. Explain the elements of the marketing concept.
f. Explain the role of marketing in a private enterprise system.
g. Describe ways in which consumers and businesses would be affected if marketing did not exist.
h. Explain how marketing benefits our society.
Videos - 10 minutes
|
|
|
|
Student Handouts - 20 minutes
Read the 2 student handouts below in the PDF files
Read the 2 student handouts below in the PDF files
| lap-mk-004-s_color.pdf |
| marketing_4-5.pdf |
Ethics Case for Students - 5 minutes
Ricardo works in marketing for a soft drink company. His new outdoor advertising plan involves placing billboards geared toward children near schools and playgrounds. Ricardo’s goal is to increase consumption of the soft drink by children ages 5-11. He knows that the drink is not necessarily healthy for young children, but he knows that they can increase sales if they target this market segment. Is Ricardo’s marketing strategy ethical? Why or why not? (Ethical Principles Involved: Integrity, Accountability, Transparency, Rule of Law)
Ricardo works in marketing for a soft drink company. His new outdoor advertising plan involves placing billboards geared toward children near schools and playgrounds. Ricardo’s goal is to increase consumption of the soft drink by children ages 5-11. He knows that the drink is not necessarily healthy for young children, but he knows that they can increase sales if they target this market segment. Is Ricardo’s marketing strategy ethical? Why or why not? (Ethical Principles Involved: Integrity, Accountability, Transparency, Rule of Law)
| psw-mk-004.pps |
Activity - 15 minutes
Identify ways in which local businesses apply the marketing concept domestically and abroad and determine how this affects the businesses’ customers. Write a 200 word article depicting his/her findings.
Identify ways in which local businesses apply the marketing concept domestically and abroad and determine how this affects the businesses’ customers. Write a 200 word article depicting his/her findings.
Discussion - 15 minutes
Look up a local business. Be prepared to discuss the following:
Look up a local business. Be prepared to discuss the following:
- Who is their target audience?
- What is their service/product?
- Does their website convey this message?
- What can be improved or changed to deliver a better message?
- Does their logo & color theme match their brand?
Getting It Done - 10 minutes
Check Google Classroom and complete the worksheet.
Check Google Classroom and complete the worksheet.
What’s the Point? - 30 minutes
Look in Google Classroom and complete the handout.
After completing the handout, create a PowerPoint presentation containing the information that you recorded on the handout. The audience for the presentation is the new business owner described on the handout. Act as marketing consultants during their presentations, treating you and the other students as the business owner and employees.
Look in Google Classroom and complete the handout.
After completing the handout, create a PowerPoint presentation containing the information that you recorded on the handout. The audience for the presentation is the new business owner described on the handout. Act as marketing consultants during their presentations, treating you and the other students as the business owner and employees.
The Riverside Paint Store - 10 minutes
Read and complete the handout in Google Classroom.
Read and complete the handout in Google Classroom.
Learning Guide - 45 minutes
Check out the learning guide in Google Classroom. Feel free to use this as a study guide for the assessment. If you complete the guide, you can use it on the assessment.
Check out the learning guide in Google Classroom. Feel free to use this as a study guide for the assessment. If you complete the guide, you can use it on the assessment.
Assessment - 15 minutes
Go to Google Classroom and take the assessment. It is open notes.
Go to Google Classroom and take the assessment. It is open notes.
Everfi
Venture: Entrepreneurial Expedition - 2.5 hours
Fundamentals of entrepreneurship, from creating a business plan to performing market research, in this food-truck simulation. Go to Google Classroom and register and complete the modules.
Fundamentals of entrepreneurship, from creating a business plan to performing market research, in this food-truck simulation. Go to Google Classroom and register and complete the modules.