Monday & Tuesday
Bulletin Boards
Design & Create - 2 days
You will work on designing, creating, printing, and installing your bulletin board. Check in with your client after you design the board. Once they sign off, start creating in Canva. Send the teacher any designs that need to be printed.
You will work on designing, creating, printing, and installing your bulletin board. Check in with your client after you design the board. Once they sign off, start creating in Canva. Send the teacher any designs that need to be printed.
Marketing Basics
Wednesday
What is Marketing?
MK:002 Describe marketing functions and related activities
LAP: LAP-MK-001
Objectives
a. Define the following terms: channel management, marketing-information management, pricing, product/service management, promotion, and selling.
b. Explain the purposes of each marketing function.
c. Describe the importance of each marketing function to marketing.
d. Explain the interrelationships among marketing functions.
What is Marketing?
MK:002 Describe marketing functions and related activities
LAP: LAP-MK-001
Objectives
a. Define the following terms: channel management, marketing-information management, pricing, product/service management, promotion, and selling.
b. Explain the purposes of each marketing function.
c. Describe the importance of each marketing function to marketing.
d. Explain the interrelationships among marketing functions.
Article - 20 minutes
Let's look at this article together and watch the videos. We'll chat after about our ideas.
https://www.searchenginejournal.com/top-10-most-effective-ad-campaigns-in-2016/159004/
Let's look at this article together and watch the videos. We'll chat after about our ideas.
https://www.searchenginejournal.com/top-10-most-effective-ad-campaigns-in-2016/159004/
Readings - 30 minutes
Read the marketing 4-9 and scolor PDF files.
Read the marketing 4-9 and scolor PDF files.
| marketing_4-9.pdf |
| lap-mk-001-scolor.pdf |
Presentation - 40 minutes
| psw-mk-001.ppt |
Thursday
Activity - 20 minutes
Make a list of all of the goods and services in a GOOGLE DOC that you have used in the past 24 hours and respond to the following questions:
Activity - 20 minutes
Make a list of all of the goods and services in a GOOGLE DOC that you have used in the past 24 hours and respond to the following questions:
- How did you come to use these goods/services?
- How did you find out about these goods/services?
- Where did you obtain these goods/services?
- How much did these goods/services cost?
Name That Function! - 15 minutes
Check Google Classroom and complete the worksheet.
Check Google Classroom and complete the worksheet.
The Functions Made This! - 15 minutes
Check Google Classroom and follow the instructions on the worksheet.
Check Google Classroom and follow the instructions on the worksheet.
Activities of the Marketing Functions - 20 minutes
You will be divided into small groups of three to five students each. Appoint a recorder for each group. As a group, students are to list three activities that are part of each marketing function. Also, decide why the activities are important. When all groups have finished, have the group recorder present each group’s responses. Discuss the activities identified and why they are important to overall success.
You will be divided into small groups of three to five students each. Appoint a recorder for each group. As a group, students are to list three activities that are part of each marketing function. Also, decide why the activities are important. When all groups have finished, have the group recorder present each group’s responses. Discuss the activities identified and why they are important to overall success.
Learning Guide - 10 minutes
Complete the optional learning guide in Google Classroom. You may use this on your assessment.
Complete the optional learning guide in Google Classroom. You may use this on your assessment.
Assessment - 20 minutes
Complete the assessment in Google Classroom.
Complete the assessment in Google Classroom.
Done?
- You can complete any missing work in marketing class.
- Typing is an option.
- Compare and contrast 2 similar businesses in Grand County. Write up a paragraph on why we should go on a field trip there for marketing.